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SDCC Redesign Concept

SDCC Redesign Concept

Resources used for the branding redesign of San Diego Coffee Corner

A Conceptual redesign of the San Diego Coffe Corner shop. Where the menu was being redesigned for better understanding, clear reading and simplicity, the rest of the branding that ties in to this design was concieved to give it a better contextual understanding and purpose.


All this included a new Logo, a collapsed logo, a monochrome version of each of these, a new color scheme that incorporated vibrant colours and the tones of coffee and warmth. Also Calling cards were redesigned, QR codes in an artistic fashion, and finally the menu, in a new horizontal layout.

SDCC Redesign Concept

Resources used for the branding redesign of San Diego Coffee Corner

A Conceptual redesign of the San Diego Coffe Corner shop. Where the menu was being redesigned for better understanding, clear reading and simplicity, the rest of the branding that ties in to this design was concieved to give it a better contextual understanding and purpose.


All this included a new Logo, a collapsed logo, a monochrome version of each of these, a new color scheme that incorporated vibrant colours and the tones of coffee and warmth. Also Calling cards were redesigned, QR codes in an artistic fashion, and finally the menu, in a new horizontal layout.

SDCC Redesign Concept

Resources used for the branding redesign of San Diego Coffee Corner

A Conceptual redesign of the San Diego Coffe Corner shop. Where the menu was being redesigned for better understanding, clear reading and simplicity, the rest of the branding that ties in to this design was concieved to give it a better contextual understanding and purpose.


All this included a new Logo, a collapsed logo, a monochrome version of each of these, a new color scheme that incorporated vibrant colours and the tones of coffee and warmth. Also Calling cards were redesigned, QR codes in an artistic fashion, and finally the menu, in a new horizontal layout.

Fraser Brame

Architect, designer and photographer based in Madrid

Copyright ©Fraser by Fraser

Fraser Brame

Architect, designer and photographer based in Madrid

Copyright ©Fraser by Fraser

Fraser Brame

Architect, designer and photographer based in Madrid

Copyright ©Fraser by Fraser